Think this Food Truck will have a line? José Andrés Launches one in D.C.

[froghorn717]

There isn't much that celebrity Chef José Andrés hasn't done, and today he crosses off one more thing on that list—he's launching his own food truck.

Yesterday Andrés presented Pepe, his new Spanish sandwich food truck, which will serve hungry D.C. office workers for the first time today. The truck will offer eight sandwiches, from the basic ham and cheese (with Serrano and Manchego, of course) for $9 to his take on the steak sandwich, the pepito de ternera, for $14. (Eater has the full menu here.)

According to the Huffington Post, Andrés sees the truck as a means to test the market for his other restaurants:

At a press preview Monday afternoon, Andres called the effort a learning experience. "It's like a toy to have," he said of of the truck. "I think every chef should have a food truck. It's a good way to test the markets, to invest in meeting the future restaurant goers. So you know, this is a good thing for more business."

Pepe will be near the National Portrait Gallery today starting at 11:30 a.m., but like with every other food truck, make sure to check its Twitter feed for updated info.

http://dcist.com/2012/03/jose_andres_food_truck.php




link from Eater with the menu:

http://dc.eater.com/archives/2012/03...food-truck.php

[JSB]

wow.... that looks amazing

[random horn]

for $9-$20 those better be some amazing motherfuckin' sandwiches

[JSB]

for $9-$20 those better be some amazing motherfuckin' sandwiches

$20 is very steep, but I spend nearly $9 at WhichWich

[tx 3 putt]

damn that place looks great

[achooloco]

$20 is very steep, but I spend nearly $9 at WhichWich

true but while i do like whichwich they are definitely overpriced.

[Party_Taco]

Pepito de Ternera
Seared Beef Tenderloin, Caramelized Onions, Piquillo Pepper Confit, Blue Cheese

Yeah, I'm $#@!ing in.

[ERhine]

for $9-$20 those better be some amazing motherfuckin' sandwiches

It's not exactly the same demographic as Subway/Quizno's/Thundercloud/etc.

[froghorn717]

no $#@! i would be ecstatic to $20 for a sandwich made by this man.

[feed_the_horse]

Most of the sandwiches are $10...so not too bad, imo. The Spanish Grilled Cheese and Jamon Serrano y Queso Manchego....wow. I want now.

[gsoda3]

i wonder if he's sourcing his ham from spain... but at those prices probably not.

[al pastor]

It's not exactly the same demographic as Subway/Quizno's/Thundercloud/etc.

you know better than to respond.

[KingKoopa]

got to try his China Poblano place at Cosmopolitan in Vegas a few weeks ago. basically mexican street food meets chinese dim sum. really, really cool spot and an amazingly varied menu.

damn the luck, i was in LA earlier this year and Bazaar (his bev hills spot) happened to be closed for a private event the only night i had free. I need to plan trip to DC...